adams kids is a specialist fashion retailer for kids aged 0-10 years old. As a brand that specialises purely in childrenswear we are confident in our knowledge and understanding of the needs of both parents and kids. The 260 UK stores and 114 international stores, including Europe and the Middle East, provide products of the highest quality, design and fashionabilty, for each stage of a child’s life from the cute newborn range to the ever changing fashions on the High Street. With a great range of clothing, footwear, essentials and accessories available in store and on our transactional website www.adams.co.uk, adams kids makes shopping for kids easy and enjoyable.