Oasis The Brand Oasis creates a carefully considered range of clothing and accessories aimed at fashion conscious 18 –30 year olds. Collections are fashionable, wearable, colourful and are synonymous with quality, value and unique design. Being aspirational is key to Oasis, we achieve this by ensuring we adhere to the following key brand values: Quality, differentiation and innovation are key to driving aspirational status Quality of fabrics, production, attention to design detail and slightly higher price points make Oasis more aspirational than other High Street brands. Emphasis on bespoke interiors, in-store design, Oasis imagery, packaging, labelling to all identifies with the ‘fun-loving spirit of the customer’ and creates a unique Oasis experience. The Oasis Girl The core target customer is aged 18 – 24. She’s a regular high street shopper and has a real appetite for fashionable clothes. She generally makes considered purchases, which is why she loves Oasis – our collections are wearable and can transcend seasons while still having a fashionable edge. If you would like to send on a staff compliment we would be more than greatfull info@oasis-stores.com