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19/07/2010 - Debenhams Mega Days 28th - 30th July
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8th July 2010
The Tan Tone Chart:
The Good, The Bad and The Orange
Debenhams has today (Friday 9 July) launched the secret weapon for achieving the perfect fake tan this summer- the Tan Tone Colour Chart.
The chart, which resembles a paint colour guide, has been created to help tan-a-holics avoid fake tan disasters famously suffered by celebrities such as Dale Winton, Lindsay Lohan, Hulk Holgan, Katie Price, Alex Reid and most recently the uber glamorous, Cheryl Cole.
The Tan Tone Chart has been issued to all Debenhams’ Beauty Halls and is designed to give customers an indication as to where they fall on the tanning scale. Starting at ‘Pale and Interesting’ the chart displays six increasing degrees of tan tones with ‘Radioactive Orange’ at the extreme end of the scale.
Sara Stern, Director of Beauty at Debenhams said “The bronzed look is a key trend for this summer. However, our research shows that an astonishing 70 per cent of fake tanners get the look wrong, with the top three sins being using the incorrect product for their desired colour, applying too much product and topping up too often *.
“This one-of-a-kind chart is the first on the high street and is available in our Beauty Halls nationwide to encourage a healthy glow, whilst avoiding the dreaded orange”
Debenhams has seen fake tan sales soar by 64 per cent in the run up to summer, with brands such as St Tropez, Fake Bake, Clarins, Lancaster Sun and Xen Tan proving extremely popular.
Stern concludes “Customers can visit our Beauty Halls and with the help of our consultants use our handy little charts to compare a range of tanning options.
“We even have products such as the St Tropez tan remover on hand, to help customers who are more orange sinners than bronzed winners, to ensure our customers are faking it fabulously this summer.”
Ends
Available at all Debenhams stores nationwide.
*1000 people surveyed online in June 2010 as part of Debenhams’ ongoing customer research.
· Throughout history many societies have valued pale skin, for example, the Romans and Greeks used lead paints and chalks to whiten their skin, often with disastrous long-term effects like lead poisoning.
· The introduction of the bikinis during the 1950s led to the "all-over" tan becoming more popular. Self-tanning products such as brown creams and dyes also became available, allowing people to cover any white spots in their tan.
· Tanning studios and salons began to appear in the eighties and quickly became highly popular.
· With consumers becoming more health conscious in the nineties, the popularity of fake tan soared and continues to do so today.
· Best-selling brands at Debenhams include Fake Bake, St Tropez, Xen-Tan, Chanel, Lancaster, Famous Dave’s, Natio, Benefit, Guerlain, Elemis, bareMinerals, Piz Buin, Tantastic, Estee Lauder and Dior.
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